Tennessee Valley Authority

The project—Reimagining the Tennessee Valley Authority, a brand with a powerful history, for a bold and optimistic future. A leader in environmental stewardship, economic development, and green initiatives, the TVA has served the Tennessee Valley as more than just a power company for nearly a century. A strong tone of voice, visible grid, and definitive type hierarchy provide a timeless underpinning for this brand refresh designed to illuminate and celebrate their longstanding role in the community. These elements, codified in a new brand guide, unify and bring structure to special event content, publicity campaigns, and the expansive re-skin of more than 100 pages of web content.

Role and capabilities—Lead designer, brand identity and brand guidelines, web design.