BMC Software
BRAND IDENTITY
Bringing legacy software company BMC into the modern era and beyond with an expansive new brand identity that reflects the scale of their business. Bold typography, clean layouts, and an ownable graphic style help to distill complex technical concepts into elegant visual solutions across the web, reports and white papers, and major events.
ROLE
Lead designer,
John McNeil Studio
CAPABILITIES
Branding & Identity
Brand guidelines
Illustration
Visual Design