Equinix

BRAND REFRESH
An evolution of the Equinix brand, designed to establish the company as a category of one. Equinix is building the world’s largest ecosystem of distributed, interconnected data centers, spanning 77+ markets. To position the brand as a global leader, existing elements are reframed and refined into a unified visual language that speaks confidently across the web, campaigns, presentations, and social. A new collection of graphics based on the hexagon logo supports themes of connection and structure. Deliberate and vivid use of color brings life to the business of big data and data centers.

ROLE
Lead Designer,
John McNeil Studio

CAPABILITIES
Branding & Identity
Visual Design
Illustration