A new brand—
for sun protection
Project Title—All + Every
Branding and Identity
Objective—develop a brand that solves a problem. All + Every is a brand built to take on a simple problem: helping adults make sunscreen a part of their daily routine for healthier and more youthful skin. Everyone knows they should wear sunscreen, yet few people do. All + Every solves this problem by making it both easy and accessible to find the perfect sunscreen with an app-based sunscreen subscription service, public sunscreen vending machines, and a series of posters for an awareness campaign.
Design—bright as sunshine. To turn something that most people ignore into a daily habit that they can feel good about, the brand needed to be friendly and approachable. The bright colors paired with bold graphics help make the idea of sunscreen more positive and appealing to users beginning a daily sunscreen habit.