sun_gif_2.gif

a new brand for sun protection

A new brand—
for sun protection

Project Title—All + Every
Branding and Identity

Objective—develop a brand that solves a problem. All + Every is a brand built to take on a simple problem: helping adults make sunscreen a part of their daily routine for healthier and more youthful skin. Everyone knows they should wear sunscreen, yet few people do. All + Every solves this problem by making it both easy and accessible to find the perfect sunscreen with an app-based sunscreen subscription service, public sunscreen vending machines, and a series of posters for an awareness campaign.

Design—bright as sunshine. To turn something that most people ignore into a daily habit that they can feel good about, the brand needed to be friendly and approachable. The bright colors paired with bold graphics help make the idea of sunscreen more positive and appealing to users beginning a daily sunscreen habit.

 
111_bus_station_urban_poster_mockup_red_crop.jpg
poster_mockup_blue.jpg
 
Untitled-1.jpg
realistic-billboard-mockup.jpg
sun_gif_phone.gif
 
Artboard%2B1.jpg
iPhone 6 Café Hand.jpg
app_gif_2.gif
 
MB+%288%29+copy+copy.jpg
postcard_backfront.jpg
BoxMockRed.jpg
BoxMock1 copy.jpg
BoxMockOrange%25252Bcopy%25252Bcopy.jpg
Canvas%2BTote%2BBag%2BMockUp.jpg
 
VendingMachinepackets.jpg
VendingMachineWall.jpg
08.jpg