A brand refresh—
for pet owners
Project Title—Go Buddies!
Branding and Identity
Objective—redesign a brand and materials based on signage found in the local area. Go Buddies! is a home-grown pet services company located in Oakland that posts flyers in the East Bay. From the information on the flyers, a new and unique brand identity evolved, including a logo and identity system. This project includes a brochure booklet, post cards, and a website for Go Buddies! in its new incarnation.
Design—creating a brand you can trust. The use of soft primary colors and animal silhouettes is intended to endear the audience and create a warm, familiar feeling, while the stamped ink textures serve to suggest a human touch for this local business. The bold slab serif typeface recalls early signmaking styles, meant to evoke a small-town feel of an earlier era.